Veteran-owned · Benton, Kentucky

Business problems,
solved.

Through advanced analytics.

More time back. Clearer decisions. Room to grow.

I find what's holding your business back and fix it, so every day gets easier and every decision gets clearer. You run the business. I'll help it run better.

See what I fix Let's talk

Every business runs on data, even if you'd never call it that: sales, customers, inventory, schedules. Used right, it shows you where to grow, what to cut, and where your time is really going.

Sound familiar?

Pick the problem.
I'll handle the rest.

Tap the one that sounds like your business. If yours isn't here, tell me about it anyway.

01Spending hours bouncing between Excel sheets?
How I'd fix it

I pull your spreadsheets into one place that updates itself, so everyone works from the same numbers.

What you get

Hours back every week. No more copy and paste.

02Don't trust your own numbers?
How I'd fix it

I trace where your numbers come from, fix what's broken, and set up checks that catch mistakes before you see them.

What you get

Decisions you can make with confidence.

03Reports take days to put together?
How I'd fix it

A dashboard that is ready when you open it in the morning, with the summary already written.

What you get

Your weekly report done before the week starts.

04Can't see sales by store, product, or person?
How I'd fix it

One view that breaks your sales down any way you want: location, product line, salesperson, month.

What you get

Know what is working and put more behind it.

05Still typing data in by hand?
How I'd fix it

Invoices, forms, and orders read and entered automatically into the tools you already use.

What you get

Fewer errors and fewer late nights.

06Opening a new location?
How I'd fix it

Your data set up the right way from day one, so every location reports the same way.

What you get

Grow without the growing pains.

07Website doesn't match your business?
How I'd fix it

A modern, fast site built in days, then hosted and kept up to date for you.

What you get

More calls from people already searching for you.

08Not sure what's even possible?
How I'd fix it

We sit down, you walk me through a normal week, and I point out where time and money are slipping away. No jargon.

What you get

A clear picture of what's worth fixing first.

The fix might be a dashboard, a custom app, a website, or a tool that handles the busywork for you. I build with Microsoft Power BI and Fabric, Claude by Anthropic, and the tools you already pay for. You don't need to know which. That's my job.

The work

Proven in the field.

Here is what I have been building since 2018.

8+ yrsBuilding data systems
100+Systems connected
100M+Records processed
$100M+Gov. assets accountable
Athletics · Multi-year

University of Tennessee Football

Central data platform on Microsoft Fabric
100+Sources
40–60Daily users
30 minRefresh
Problem
Performance, academic, recruiting, and operations data scattered across more than 100 systems.
Build
One central platform that pulls every source together and feeds a custom app for each coach and director.
Result
Used every day across every department. Passed the university's IT security review with a score above 90, with protected student data handled under FERPA.
Defense · Confidential

Executive Labor & Program Intelligence

Built inside the Microsoft tools they already owned
$0New licensing
Real-timeBurn & variance
Problem
Leadership spent days rebuilding labor and program reports by hand from ERP exports.
Build
Sat down with the president and executive team to define the decisions first, then built one reporting layer around them.
Result
Real-time labor, burn rate, and variance tracking. Leadership stopped assembling reports and started acting on them.
U.S. Army · Secure network

Digital Property Accountability

$30M asset management system
$30MProperty tracked
LiveReplaced paper
Problem
$30M in government property tracked in binders and paper hand receipts.
Build
One system inside the Army network tying together equipment, personnel, training, and maintenance records.
Result
Real-time ownership, location, and inspection readiness. Recommended by senior leadership as the model to follow.
U.S. Army · Border mission

Distributed Force Visibility

Real-time operational map
250 miFootprint
10+Locations
Problem
Soldiers across 10+ locations tracked by spreadsheet and text message.
Build
A live map of personnel, lodging, and location, built entirely inside secure Army systems.
Result
One source of truth giving every level of leadership real-time accountability.
How it works

Simple, start to finish.

Step 01

Talk

We sit down, in person or on the phone. You walk me through what's slowing you down. I listen, ask questions, and tell you plainly whether I can help.

Step 02

Build

I build it around how your business actually runs. You see it early and often, and you have a say at every step, because no two businesses are the same.

Step 03

Hand off

It goes live, your team learns it, and it's yours. When you need something changed, I'm a phone call away.

Your data stays yours

Everything is built inside the tools you already use. Nothing gets handed to a company you've never heard of.

You own what I build

Everything is yours when we're done. No lock-in.

Clear terms

What we agree on is what you get. Every time.

A short client list

I take on a small number of projects at a time so every client gets my full attention.

About me

Hi, I'm Danny.

My wife Rebecca and I live in a 1906 home here in Benton with our two dogs. Recon Digits is how I put what I do best to work for the businesses around us: figuring out what's really going wrong, then building the simplest thing that fixes it.

I'm a West Point graduate and an Army veteran. I served as a Field Artillery captain, and I've been solving data problems for businesses, a major university athletics program, and the Army since 2018. The discipline stuck. So did the habit of listening first.

West PointB.S. Systems Engineering
Army VeteranField Artillery Captain
Since 2018Solving data problems
Benton, KYHome
Full portfolio Media kit
Let's talk

Tell me what's going on.

Grab a coffee with me or send a quick note in your own words. If I can help, I'll show you how. If I can't, I'll point you to someone who can.

I take on a limited number of projects at a time.

Rather call or email? (607) 222-0995 danny@recondigits.com